The result was a wave of viewers trying dirty sodas at home, seeking out soda shops and documenting their creations on social media — turning a regional Utah tradition into a pop culture phenomenon.
Outdoor bars and pop-up tasting stands peppered the festival grounds, offering adult libations to the 21-and-over crowd dancing, moshing and rocking out all weekend.
Hotels in the area get in on the fun, too, like the Kennebunkport Inn, which places guests in the center of Dock Square and offers Prelude Tents featuring drinks and DJs.
The upshot of this is that George, who works the room in a sharp gray suit, a few tattoos peeking out, has plenty of opportunities to charismatically make things right, shaking hands and clasping shoulders and sending over lull-filling drinks.
More than just thirst quenchers, functional beverages are engineered to deliver a wellness punch with vitamins and minerals, antioxidants, electrolytes, probiotics and enzymes for gut health and adaptogens for mood support.
—
Pamela N. Danziger,
Forbes.com,
29 Aug. 2026
Sales soared when folks rushed to load their garages with 12-packs of their favorite thirst-quenchers.
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