Bubbles pop when liquidity tightens, meaning higher rates or stiffer regulation make money harder to borrow, and private creditors grow less willing to lend at any rate.
—
RUCHIR SHARMA,
Foreign Affairs,
13 Oct. 2026
Promotional pricing is likely as competition tightens, and new formats will deliver better per-serving value than the single-roll SKUs that defined the first wave.
—
Lauren Schuster,
Fort Worth Star-Telegram,
6 Oct. 2026
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