Definition of pufferynext
as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause the newspaper's local stories are often thinly disguised puffery for area businesses

Synonyms & Similar Words

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of puffery But management also decided against trying to brag about these network-level changes with new status-bar icons or other sorts of customer-experience puffery. Rob Pegoraro, PC Magazine, 9 Mar. 2026 Vendor puffery may also be legal, but that means the IT customer needs a healthy skepticism of the typically too-good-to-be-true promises vendors make. IEEE Spectrum, 23 Nov. 2025 The defendants have been described by one defense lawyer as being video gamers and recreational gun enthusiasts who were engaged in puffery, nothing else. Tresa Baldas, Freep.com, 3 Nov. 2025 Which is why, having failed to stop the coming spending cuts with preening puffery and shameless dishonesty, defenders of taxpayer dollars for public media have pulled out the last tool out of their political toolbox. Michael Graham, Boston Herald, 18 July 2025 See All Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
  • San Francisco is often characterized by its hype and unbridled enthusiasm around AI, but Frosst says there’s an openness to friendly debate in Toronto that feels unique.
    Clare Duffy, CNN Money, 4 Sep. 2026
  • Like several of the prospects acquired, the production hasn’t yet matched the hype.
    Barry Jackson, Miami Herald, 3 Sep. 2026
Noun
  • Jeff Hiller’s surprise Supporting Actor in a Comedy win for Somebody Somewhere was the best publicity that show ever got, all from just one award.
    Joe Reid, Vulture, 29 Aug. 2026
  • Getting singled out by Sacha Baron Cohen‘s most infamous character turned out to be good publicity, not an insult, for Ed Sheeran.
    Jessica Lynch, Billboard, 29 Aug. 2026
Noun
  • Artists Equity, which Affleck founded with Matt Damon and RedBird Capital’s Gerry Cardinale, had leaned hard into advertising and brand work to complement its film and TV business.
    Alex Weprin, HollywoodReporter, 3 Sep. 2026
  • Monster Energy acquired Bang in 2023 for $362 million in a deal that also resolved a lawsuit Monster had filed alleging false advertising and trademark infringement by its former rival.
    Daniel Libit, Sportico.com, 3 Sep. 2026
Noun
  • California Senate Bill 646 mandates that specific levels of arsenic, cadmium, lead and mercury must be published openly on each brand’s website while packages and advertisements must clearly state how heavy metal testing is done.
    Sandee LaMotte, CNN Money, 28 Aug. 2026
  • The advertisement was done and presented in poor taste and the public didn't receive it well.
    Jon Root OutKick, FOXNews.com, 28 Aug. 2026

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Cite this Entry

“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 5 Sep. 2026.

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