lucrative

adjective

ˈlü-krə-tiv How to pronounce lucrative (audio)
Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

Synonyms & Similar Words

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Antonyms & Near Antonyms

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative Tennessee signed Sneed to a lucrative four-year contract, but injuries limited him during his two seasons there before he was released. — Pete Sweeney, Kansas City Star, 2 Sep. 2026 That was later cleaned up by a waste management company with ties to the original company, as a gesture of goodwill during the new company’s bid for a lucrative New York City contract. — Michele Metych Britannica Editors Sep. 1, Encyclopedia Britannica, 1 Sep. 2026 This includes a recent effort in which the company reduced its lower-margin shipping with Amazon and pushed into more lucrative business lines, including healthcare and industrial logistics. — Amy Wenk, AJC.com, 1 Sep. 2026 Russia built military bases and received lucrative phosphate, oil and gas, and port concessions. — Jesse Marks, Foreign Affairs, 31 Aug. 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • In the Bay Area, tech companies bent on winning the race to develop artificial intelligence into a profitable business have juiced compensation to recruit talented executives and software engineers, widening the pool of high-income earners.
    — ABC News, ABC News, 2 Sep. 2026
  • Still, if a business can buy inventory at a discount or fulfill a highly profitable order, paying more for fast capital can make sense.
    — Joseph Lustberg, Forbes.com, 2 Sep. 2026
Definition of profitable

Browse Nearby Words

lucky
lucrative
lucre
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Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 5 Sep. 2026.

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