Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative Cosay’s experience helped guide many clients and many younger agents to develop hits that would reap millions of dollars for all involved in syndication and through lucrative packaging deals for talent agencies. — Cynthia Littleton, Variety, 14 Oct. 2026 Residents are arguing mass tourism has priced them out, with real estate companies converting apartments into lucrative vacation stays. — Jessica Mekles, FOXNews.com, 14 Oct. 2026 While club competitions revenue mostly goes back to the teams as prize money, UEFA needs lucrative national-team events to fund its own running costs, support 55 member federations and keep a reserves fund around 500 million euros ($560 million). — ABC News, 13 Oct. 2026 There was a lucrative trade in hiropon, a brand of methamphetamine. — Ian Buruma, New Yorker, 12 Oct. 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • Though Netflix is profitable, analysts say the company hasn’t produced enough hits and are skeptical of its plans to grow its subscriber base.
    — Samantha Masunaga, Los Angeles Times, 19 Oct. 2026
  • The maiden sale proves that cleaner copper is a profitable, commercially viable reality.
    — Mrigakshi Dixit, Interesting Engineering, 19 Oct. 2026

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Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 20 Oct. 2026.

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