BRANDS Synonyms: 90 Similar and Opposite Words

brands 1 of 2

noun

plural of brand

as in trademarks

a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company a company that was sued for using a name that was very similar to a rival's brand

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Relevance

as in stains

a mark of guilt or disgrace always felt that her shabby clothes showed the brand of poverty

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Antonyms & Near Antonyms

as in swords

a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point on the battlefield lies our hero, slain by some fell brand

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brands

2 of 2

verb

present tense third-person singular of brand

as in etches

to produce a vivid impression of the exact words my father spoke as he left us are branded in my memory

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Antonyms & Near Antonyms

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Recent Examples of brands

Noun

Over the past few years, that space has become much more crowded, with brands from On Running to APL to Deckers Brands’ HOKA to New Balance managing to meet consumers’ changing tastes. — Phil Wahba, Fortune, 20 Oct. 2026 While some other brands may have bragging rights for hosting the most exclusive shows, Victoria’s Secret can handily boast about being the biggest. — Max Berlinger, Vogue, 19 Oct. 2026 But despite this, many brands and retailers still depend on limited data. — Fairchild Studio, Footwear News, 19 Oct. 2026 Still, most brands have phased toluene out of their formulas. — Tracy Middleton, Allure, 19 Oct. 2026 Beauty brands have so much money, and a lot of these CPG brands have scaled so fast—it's just been unchecked. — Khushbu Shah, Bon Appetit Magazine, 19 Oct. 2026

Verb

One thing to look ahead to is how Skydance brands a combined platform. — Rick Porter, HollywoodReporter, 13 Oct. 2026 The Middle East Monitor, which brands itself as supportive of the Palestinian cause, had published at least 21 stories under bylines OpenAI said were fake including Hoskins, Michael Harrison, Jenny Williams and Alice Johnson. — Miriam Waldvogel, Washington Post, 9 Oct. 2026 The technology, which is capable of handling complex on-demand production at scale, promises EU brands a more sustainable and secure supply of clothes for a total cost that is comparable with outsourcing production to Asia. — Roy Stephen Canivel, Footwear News, 5 Oct. 2026 The watch brands experts most frequently cited for appreciating (or at least holding) their value are Rolex, Audemars Piguet and Patek Philippe. — Joe D'allegro, CNBC, 4 Oct. 2026 The mall brands your older cousins grew up with aren’t just hanging on. — Ashley Lynch, Miami Herald, 2 Oct. 2026 That preference could shape which brands your household chooses to buy from. — Ashley Lynch, Sacbee.com, 16 Sep. 2026 Haaretz says Netanyahu responded calmly, insisting Israel was prepared and the greater threat lay in the West Bank, while his office now brands the report an ‘absolute lie’ and rejects calls for an inquiry. — Los Angeles Times, 8 Sep. 2026 On Tuesday, Nike and Reebok announced lifestyle sneaker collaborations with the designer brands Kallmeyer and Celine, respectively. — Sara Germano, Sportico.com, 8 Sep. 2026

Recent Examples of Synonyms for brands

Noun

The family currently holds more than 50 active trademarks for skin and hair care brands.

— Monika Evstatieva, NPR, 14 Oct. 2026
Her distinctive costumes, turbans, platform shoes and rapid-fire singing style became instantly recognizable trademarks and opened the doors to Hollywood.

— Marcelo Cajueiro, Variety, 6 Oct. 2026

Definition of trademarks

Noun

At the Palladium, James and her bandmate/husband Zachary took the stage in all-black leather, with thigh-high boots, swords, an inverted crucifix necklace and a giant silver Baphomet pendant.

— Los Angeles Times, Los Angeles Times, 13 Oct. 2026
Speaking of swords, Sam actually carries one around his San Francisco apartment while schmoozing with reporters over his blamelessness in the OpenAI ouster.

— David Rooney, HollywoodReporter, 6 Oct. 2026

Definition of swords

Verb

The system etches three redundant data matrix codes, similar to QR codes, into the graphite surface, with markings approximately half a millimeter deep, according to the company.

— Kaif Shaikh, Interesting Engineering, 15 Oct. 2026
In simple terms, TERA-print sells a tabletop printer that etches microscopic designs onto specialized surfaces for use in bioengineering and similar laboratory applications.

— Michael Kan, PC Magazine, 16 Sep. 2026

Definition of etches

Noun

Refusing easy labels and spanning so many thresholds—between land and water, life and death, past and present, safety and danger—bogs can be both beautiful and petrifying because of their transitional nature.

— Literary Hub, Literary Hub, 16 Oct. 2026
Not end inquiry with familiar labels but enable deeper investigation and interaction.

— Pravir Malik, Forbes.com, 16 Oct. 2026

Definition of labels

Noun

But stones and steels have their differences and not all of them live up to the hype.

— Adam Campbell-Schmitt, Bon Appetit Magazine, 31 Aug. 2026
The eye fixed on me, binding me to millions—billions—of other eyes, only steels my resolve to see my sacrifice through to the end.

— Literary Hub, Literary Hub, 28 Apr. 2026

Definition of steels

Verb

Malcolm Arnold’s 2,000-square-foot business, Apple Core Electronics, on Flushing Avenue in Bushwick makes exterior intercom panels, sets their wiring, punches buttons and engraves addresses.

— New York Times, New York Times, 30 Apr. 2026
The company also engraves the names of the two teams, the final score, the location of the game and its date on the trophy base.

— Paul Edward Parker, The Providence Journal, 6 Feb. 2026

Definition of engraves

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brand-new

brands

brandy

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Style

“Brands.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/brands. Accessed 21 Oct. 2026.

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Synonyms of brands

noun

verb

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