assurance

noun

ə-ˈshu̇r-ən(t)s How to pronounce assurance (audio)
Definition of assurancenext
1
as in certainty
a state of mind in which one is free from doubt I can state with complete assurance that no harm will ever come to you

Synonyms & Similar Words

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Antonyms & Near Antonyms
2
as in confidence
great faith in oneself or one's abilities her assurance was evident in the way she carried herself onto the playing field

Synonyms & Similar Words

Antonyms & Near Antonyms

Synonym Chooser

How is the word assurance distinct from other similar nouns?

Some common synonyms of assurance are aplomb, confidence, and self-possession. While all these words mean "a state of mind or a manner marked by easy coolness and freedom from uncertainty, diffidence, or embarrassment," assurance carries a stronger implication of certainty and may suggest arrogance or lack of objectivity in assessing one's own powers.

handled the cross-examination with complete assurance

When can aplomb be used instead of assurance?

While the synonyms aplomb and assurance are close in meaning, aplomb implies a manifest self-possession in trying or challenging situations.

handled the reporters with great aplomb

When might confidence be a better fit than assurance?

The synonyms confidence and assurance are sometimes interchangeable, but confidence stresses faith in oneself and one's powers without any suggestion of conceit or arrogance.

the confidence that comes from long experience

When is self-possession a more appropriate choice than assurance?

The words self-possession and assurance can be used in similar contexts, but self-possession implies an ease or coolness under stress that reflects perfect self-control and command of one's powers.

answered the insolent question with complete self-possession

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assurance Verbal assurances survive one budget cycle; statutes and public budget documents survive turnover in the governor's office and the attorney general's office alike. — Darla Silva, Forbes.com, 28 Aug. 2026 However, the 14 singles had some assurance, knowing that a panel of relationship experts had carefully matched them together. — Caroline Blair, PEOPLE, 27 Aug. 2026 Meta will institute robust age assurance measures to detect users under 18, as well as measures to identify and remove kids under 13 from their platforms. — Jill Goldsmith, Deadline, 26 Aug. 2026 This standard was designed to provide an additional layer of independent third-party verification and supply chain assurance. — Jennifer Bringle, Footwear News, 24 Aug. 2026 See All Example Sentences for assurance
Recent Examples of Synonyms for assurance
  1. certainty
  2. confidence
  3. satisfaction
  4. composure
  5. conviction
  6. self-assurance
Noun
  • For ExxonMobil and ConocoPhillips, legal certainty and contract enforceability are critical preconditions for re-entering Venezuela.
    — , CNBC, 3 Sep. 2026
  • Farmers also need commercial certainty, reliable buyers and long-term demand.
    — Bart Vollaard, Footwear News, 2 Sep. 2026
Definition of certainty
Noun
  • In the spring, Newcastle would have listened to offers for Yoane Wissa, whose £55m signing from Brentford had proved calamitous, yet the DR Congo forward returned from the World Cup full of confidence and has begun the campaign well.
    — George Caulkin, New York Times, 2 Sep. 2026
  • That confidence is reflected in the scale of One Beverly Hills.
    — Ryma Chikhoune, Footwear News, 1 Sep. 2026
Definition of confidence
Noun
  • Rocket Mortgage customer service ratings Rocket Mortgage has decent customer review ratings, although the actual score and customer satisfaction rating depend on the platform.
    — Dan Simms, USA Today, 30 Aug. 2026
  • Sixty-seven percent say AI tools have increased their productivity, while 57% report higher job satisfaction since those tools were introduced.
    — Jill Standish, Forbes.com, 30 Aug. 2026
Definition of satisfaction
Noun
  • The composure of Amélie, and the decidedly wild and clownish manner in which she’s painted, can’t be tamed into order, elegance, or beauty.
    — Zachary Fine, New Yorker, 31 Aug. 2026
  • The cast will put their charisma, creativity and composure to the test in a series of challenges, led and judged by PEOPLE’s editor-in-chief and general manager Charlotte Triggs and editor-at-large Janine Rubenstein.
    — Lindsay Kimble, PEOPLE, 31 Aug. 2026
Definition of composure
Noun
  • Bottom line Astra doesn't change our read on Palo Alto's results, which strengthened our conviction that cybersecurity is the software component that enables the adoption of artificial intelligence.
    — Zev Fima, CNBC, 2 Sep. 2026
  • As of July 11, 70% of the nearly 66,000 people in ICE custody had no criminal conviction, according to the Transactional Records Access Clearinghouse, which analyzes federal immigration data.
    — María Luisa Paúl, USA Today, 2 Sep. 2026
Definition of conviction
Noun
  • The 25-year-old from California opened the final with some swagger, popping four aces in the first game, but his self-assurance quickly ebbed.
    — Ava Wallace, New York Times, 14 Aug. 2026
  • The most consistent signature across her growing catalogue is her self-assurance as a performer.
    — Larisha Paul, Rolling Stone, 7 Aug. 2026
Definition of self-assurance

Browse Nearby Words

assumptive
assurance
assure
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Cite this Entry

“Assurance.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assurance. Accessed 5 Sep. 2026.

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